Features
Playbooks
Kraya AI Qualification works 24/7 on WhatsApp. Your AI agent asks the right questions, qualifies leads against your criteria, and scores them Hot/Warm/Cold. Hot leads go straight to your sales team.
10K+
Leads qualified daily across all teams
8 hrs
Time saved per rep per week
94%
Qualification accuracy rate
24/7
AI qualification running anytime
The real problem
Your Reps Are Wasting Time on Unqualified Leads
Every day, your sales team spends hours talking to leads who aren't ready to buy. Meanwhile, hot leads wait for responses. Qualification criteria keeps changing, so nobody's sure who's really “qualified.”
Reps Spend Hours Qualifying
Reps spend 15-30 minutes per lead asking questions: budget, timeline, intent, authority.
Hot Leads Wait for Responses
While reps qualify cold leads, hot prospects wait for responses and competitors win the deals.
No Consistent Qualification Criteria
Without a shared definition of "qualified," leads get misclassified and slip through cracks.
AI Qualification solves this by automating the entire qualification process on WhatsApp.
Your AI agent asks questions, scores leads, and routes hot prospects to your team.
Reps skip straight to value conversations with qualified leads. No time wasted.
How it works
Three Steps to Instant Lead Qualification
AI Qualification turns your qualification criteria into an automated conversation. Lead responds on WhatsApp, AI learns, and you get a scored lead ready for your team.
Lead Arrives + AI Engages
When: New lead enters WhatsApp
Then: AI agent sends welcome message
The moment a lead lands in your WhatsApp — from ads, landing page, or manual entry — Kraya's AI agent greets them immediately. No waiting for a rep to notice. Qualification starts instantly.
Example
Lead texts: "Hi, interested in your course"AI Asks Qualifying Questions
When: Lead responds to AI
Then: AI asks next qualification question
Using your Knowledge Base — PDFs, brochures, website links you upload — the AI asks smart qualifying questions. Budget? Timeline? Authority? Your criteria, automated. The AI adapts based on answers.
Example
Lead: "I'm in HR looking to upskill"Lead Scored + Auto-Routed
When: AI completes qualifying conversation
Then: Lead tagged Hot/Warm/Cold & moved to stage
AI scores the lead based on responses and your Knowledge Base knowledge. Hot leads get tagged and routed to your sales rep immediately. Warm leads go to nurture. Cold leads to follow-up sequences.
Example
Lead scores: 85/100 (Hot) →The brain of AI qualification
Your Knowledge Base Powers the AI
Upload your PDFs, brochures, website links, and pricing docs. The AI learns what makes a qualified lead for YOUR business and qualifies every incoming lead 24/7.
How Knowledge Base Training Works
Upload Documents
Add your brand assets to Knowledge Base
PDFs, brochures, website links, pricing sheets, service guides, FAQs — anything that defines your offer
AI Learns
AI agent absorbs all your knowledge
AI understands your products, pricing, ideal customer profile, and qualification criteria
AI Qualifies
Uses Knowledge Base to qualify leads
Asks questions grounded in your knowledge. "Can you afford our $5K entry plan?" "Are you in our target geography?"
Qualified Leads to Reps
Hot leads routed instantly to your team
Rep receives qualified lead with AI conversation history. They start with value, not qualification questions.
AI That Sounds Genuinely Human
Your AI agent asks smart follow-ups, understands context, and builds rapport. Leads don't feel like they're talking to a bot — they feel heard.
Natural Conversation
Contextual follow-ups based on lead responses, not scripted.
Knowledge Base Answers
Pulls from your Knowledge Base for accurate pricing, features, fit answers.
Instant Replies
Replies within seconds, 24/7. Leads never wait.
Qualification Score
Score updates with each response; hot leads auto-handoff to team.
The handoff
Qualified Leads to Rep Takeover
AI qualifies the lead, then gets out of the way. Your rep takes over the conversation with all the context they need. Or let Smart Triggers fire — qualified lead triggers a sequence, which triggers a stage change, which triggers a rep assignment.
From AI Qualification to Sales Rep Takeover
AI Qualifies
Lead scores 80+ (Hot)
AI conversation complete. Lead has answered key qualification questions.
Lead Tagged
Tag: "Hot - Ready to Talk" | Score: 85/100
Lead moves to "Qualified" stage. Rep sees the qualification context in their inbox.
Smart Trigger Fires (Optional)
Stage = "Qualified" → Start "Hot Lead Follow-up" sequence
Or assign to rep immediately. Or both — send warm intro message, then rep takes over next.
Rep Takes Over
Your sales team starts value conversation
Rep sees: lead's name, qualification score, AI conversation history. Starts closing, not qualifying.
Deal Closes
Lead buys because they were properly qualified
No mismatched expectations. No wasted time on tire-kickers. Just qualified deals.
Real-world uses
AI Qualification Works Across Every Industry
Online Course Sales
AI qualifies on experience, learning goals, and commitment. Only ready-to-buy leads reach the coach.
Qualification Flow
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Property Inquiry Qualification
AI qualifies budget, timeline, location, financing. Agents only call buyers, not browsers.
Qualification Flow
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Patient Pre-Screening
AI pre-screens insurance, symptom severity, urgency. High-priority cases see the doctor faster.
Qualification Flow
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Tour Booking Pre-Qualification
AI qualifies budget, group size, dates, preferences. Only qualified bookings reach the desk.
Qualification Flow
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Gym Membership Pre-Sales
AI qualifies fitness level, goals, budget. Only serious prospects reach the sales team.
Qualification Flow
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Enterprise Deal Qualification
AI pre-qualifies company size, budget authority, timeline. Reps skip "let me talk to my manager" calls.
Qualification Flow
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The impact
Before vs After AI Qualification
The capabilities
Built for Modern Sales Teams
24/7 Instant Response
AI replies within seconds. Weekend or 3am, leads get responses. They feel your team is always there.
Knowledge Base Training
Upload PDFs, links, docs. AI learns your products, pricing, and ideal customer. You define qualification.
Smart Lead Scoring
Each response updates the lead's score. Budget + timeline + intent = accurate Hot/Warm/Cold tags.
Auto Stage Assignment
Qualified leads auto-move to your pipeline stages. No manual data entry. Everything syncs instantly.
Bump-Up Messages
"Did my last message help?" keeps engagement alive. If a lead doesn't respond to AI, gentle nudges kick in.
Human Handoff
When AI detects a qualified lead, it hands off to your team seamlessly. Rep sees full qualification context.
Real results
How MiM-Essay Scales Lead Qualification
🎓 MiM-Essay
Education Consulting Case Study
MiM-Essay receives hundreds of inquiries monthly. Before AI Qualification, counselors spent 60% of their time qualifying. Now, AI does it automatically.
50%
of leads qualified automatically by AI
12 hrs
saved per counselor per week
94%
accuracy in lead qualification
32%
increase in conversion rate
“Before Kraya, we'd spend an hour per lead just determining if they were serious. Now the AI asks the questions, scores them, and our counselors only talk to hot leads. We've gone from ‘hope they're qualified’ to ‘we know they're qualified.’ It's a game-changer.” — Abhyank, Founder
Questions?
Frequently Asked Questions
Complete your system
Kraya Features That Work Together
AI Qualification powers your pipeline. Pair it with Smart Triggers for automation, Lead Management for tracking, and Auto Follow-ups for nurture.
Smart Triggers
Chain your qualified leads into automated sequences and stage changes.
Explore →
Auto Follow-ups
Send timed WhatsApp sequences to warm qualified leads. Automation that closes deals.
Explore →
Lead Management
Track every qualified lead in your pipeline. See what's working and what's not.
Explore →
WhatsApp CRM
Your entire sales process on WhatsApp. Leads, reps, conversations, deals — all integrated.
Explore →
Stop Wasting Time on Unqualified Leads
Kraya AI Qualification qualifies leads while your team focuses on closing. 24/7, automatically, using your knowledge base.
See It in Action
