Features
Playbooks
DirectFollow + API Sequences. Send follow-ups personally from your rep's WhatsApp or scale with templated API sequences. Either way, auto-pause on reply, controlled by Smart Triggers.
See Auto Follow-ups in Action45%
Higher response rates with auto follow-ups
8 hrs
Time saved per rep per week
3.2x
More leads converted to meetings
Zero
Manual follow-up reminders needed
The real problem
Manual Follow-ups Are Killing Your Conversion
Reps forget, timing is inconsistent, and personalization is non-existent. Every manual follow-up risks losing the deal.
Reps Forget to Follow Up
Leads ask for information, reps promise to send, but it never happens. Busy with other calls and tasks, the message never goes out.
Timing is Wrong
Follow up when the lead's hot, the deal closes. Follow up 3 days later, they've already talked to a competitor.
No Personalization
Same generic follow-up to every lead, regardless of stage. An interested lead needs a different message than a negotiating one.
Auto Follow-ups solve this by putting follow-up sequences on autopilot.
Define messages, timing, and conditions. Kraya sends them — every lead, every time, on schedule.
Two ways to follow up
Choose Your Follow-up Method
Same automation. Different tools. Pick what works for your rep and your scale.
DirectFollow
Follow-ups sent from your rep's own WhatsApp account. No API, no templates, no setup.
API Sequences
Template-based follow-ups sent via Kraya's API. Pre-built sequences, bulk sending, fully automated.
How it works
Build Your Follow-up Sequences
No code. No complexity. Just define messages, timing, and conditions.
Write Your Messages
Define each message
Write messages and personalize with {{First Name}}, {{Company}}, {{Lead Value}}.
Example
Msg 1: "Hi {{First Name}}, sharing that document."Set the Timing
Define delays between messages
How long between messages? 2 hours? Next day? You decide. Sequence pauses on reply.
Example
Msg 1 → ImmediatelyConnect to Smart Triggers
Link to pipeline stages
When should this run? At certain stage? After specific event? Link via Smart Triggers.
Example
"Lead → Interested → Start Sequence"Built for reps
Full In-Chat Controls
Sequences run automatically, reps stay in control.
Auto-Pause on Reply
Sequence stops the instant the lead replies. Rep gets notified with context.
Pause/Resume Anytime
Rep can pause a sequence mid-way or skip to the next message.
Sequence Status Dashboard
See active sequences per lead: which message sent, when's next, is it paused.
Smart Notifications
Get alerts when sequences start, leads reply, or sequences complete.
See it in action
6 Industries, Different Sequences
Auto follow-ups work differently for every business.
Property Shown → Closing
After showing, follow-up within 2 hours with market insights and closing terms.
Auto Follow-up Sequence
↓ 2 hours
↓ 1 day
Enquiry → Program Enrollment
New lead from ad followed up with testimonials, success stories, and bonuses.
Auto Follow-up Sequence
↓ 6 hours
↓ 2 days
Appointment → Confirmation → Prep
Auto-send prep instructions, pre-visit forms, day-before reminder, and DNP recovery.
Auto Follow-up Sequence
↓ 1 day before
↓ If no-show
Quote Sent → Closing → Urgency
Quote sent, followed by testimonials and urgency messaging as spots fill.
Auto Follow-up Sequence
↓ 1 day
↓ 3 days
Trial Session → Membership Sale
Trial finished: 48-hour window to convert with membership options and founding pricing.
Auto Follow-up Sequence
↓ 12 hours
↓ 1 day
Proposal Sent → Discovery → Close
Proposal sent with ROI data, case studies, and urgency messaging chained to pipeline movement.
Auto Follow-up Sequence
↓ 2 days
↓ 3 days
Works together
Powered by Smart Triggers
Auto Follow-ups are the sequences. Smart Triggers are what start and stop them.
When a lead moves to “Interested,” a Smart Trigger fires and starts your sequence. When the sequence completes with no reply, another trigger moves the lead to “Cold.” Sequences run inside a larger automation chain.
Learn About Smart Triggers →
The difference
Without vs. With Auto Follow-ups
What's included
Everything Auto Follow-ups Need
DirectFollow
Send from your rep's personal WhatsApp via Chrome Extension. Personal touch, no API needed.
API Sequences
Template-based follow-ups sent at scale via Kraya API. Perfect for bulk campaigns and 24/7 automation.
Auto-Pause on Reply
Sequence stops the instant a lead replies. Rep gets notified and takes over.
Bump-up Messages
Configure automatic follow-up messages to build urgency and maintain engagement.
Multi-Step Sequences
Build sequences as long as you need with customizable delays between each message.
In-Chat Controls
Pause, resume, skip messages, or end sequences. Rep stays in control.
Common questions
FAQ About Auto Follow-ups
Complete your workflow
Auto Follow-ups Work Best With
Smart Triggers
The automation engine that starts and stops your sequences.
Learn More →
AI Qualification
AI qualifies leads and triggers your auto follow-up sequences.
Learn More →
Lead Management
Your pipeline and stages power smarter sequences.
Learn More →
WhatsApp CRM
The platform where sequences deliver and conversations happen.
Learn More →
Stop Losing Leads to Slow Follow-ups
Set up your first auto follow-up sequence in under 10 minutes. Book a demo and we'll build a real sequence for your pipeline live.
Book a Free Demo
