Connect to the Tools
Your Leads Already Use
Meta Ads, JustDial, IndiaMART, Google Sheets, Zoho, GoHighLevel — Kraya plugs into the tools Indian businesses actually use. No Zapier tax. No middleware.
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Native Integrations
<5 min
Average Setup Time
0
Code Required
📱 Ad Platforms & Lead Sources
Meta Lead Ad Forms
Facebook and Instagram lead ad submissions flow directly into Kraya. Supports multiple Pages, custom column mapping, and auto-deduplication by phone number. Leads appear in your pipeline within seconds of form submission.
Meta Conversions API
Send CRM stage changes (qualified, booked, sold) back to Meta as conversion events. Your ad algorithm learns what a real customer looks like and optimizes for revenue — not just clicks. Includes Pixel ID connection and test events.
WhatsApp Chat Widget
A floating WhatsApp chat button for your website. Visitors tap to start a conversation — Kraya auto-creates the lead. No forms, no friction, no API required. Set up in under 2 minutes.
🏪 Indian Marketplace Integrations
JustDial
JustDial inquiries flow into Kraya via a secure webhook. Every call, every inquiry becomes a lead — automatically. No competitor offers this integration. One-way ingest with phone deduplication.
IndiaMART
IndiaMART buyer inquiries auto-land in your pipeline. Kraya accepts the JSON payload, normalizes phone numbers, and deduplicates against existing leads. Zero manual copy-paste from IndiaMART dashboard.
Website Banner
A customizable top bar on your website driving visitors to WhatsApp. Higher visibility than a chat widget alone — catches visitors who would otherwise bounce without engaging.
🔄 CRM Sync & Data Sources
Zoho CRM
Two-way sync between Kraya and Zoho CRM. Name, email, phone, pipeline, stage, and notes stay aligned across both platforms. OAuth connection with automatic initial import of existing Zoho leads.
Google Sheets
Sync leads from Google Sheets via a lightweight add-on. Authorized sheets send data through a secure webhook. Supports phone dedup, pipeline/stage assignment, and custom attribute mapping.
GoHighLevel
Connect your GoHighLevel account to keep leads and pipeline data in sync. If your marketing agency runs GHL, Kraya ensures your sales team has the same data inside WhatsApp Web.
📞 Telephony & Call Tracking
MyOperator
Incoming calls from MyOperator automatically create leads in Kraya. Call details (duration, status, recording link, agent) are logged in the lead's call history. Pipeline routing based on agent name.
NeoDove
Two-way sync between Kraya and NeoDove. Keep your calling workflows and CRM aligned — lead updates flow both ways. Name, email, phone, pipeline, stage, and notes stay in sync.
Call Tracker App
Kraya's Android app syncs call logs with your CRM. View lead call history, track call analytics, set follow-up reminders, and access lead details — all while on the phone with prospects.
⚙️ Developer & Automation
External API
HTTP POST endpoint for creating and updating leads programmatically. Supports phone dedup, pipeline/stage assignment, sequence assignment, and custom attributes. Build any integration you need.
Outbound Webhooks
Receive real-time notifications when leads are created or updated. Configure your HTTPS endpoint once — Kraya POSTs JSON payloads for every lead event. Build custom workflows with any tool.
CSV / XLSX Import
Bulk import up to 25,000 leads from CSV or Excel files. Column mapping with auto-suggestions, dry-run preview, round robin distribution, and optional auto follow-up sequence assignment.
All in One Place
One Dashboard.
Every Connection.
Every integration is managed from a single sidebar in your Kraya dashboard. Connect, configure, and monitor — all without leaving the app.
- ⚡Setup in minutes — most integrations need just a webhook URL or OAuth click
- 🔄Always in sync — CRM integrations run in real-time, not batch
- 📞Phone dedup everywhere — every source normalizes and deduplicates by phone number
- 🤖AI picks up immediately — new leads get AI qualification regardless of source
How It Works
Lead Arrives → Pipeline in Seconds
Lead Source
Meta Ads, JustDial, Widget, IndiaMART, etc.
Auto-Ingest
Webhook or sync picks up the lead
Normalize & Dedup
Phone formatted, duplicates merged
Pipeline Assigned
Lead lands in the right stage
AI Qualifies
Kraya AI engages within minutes
For Developers
Build Anything With Kraya's API
Don't see your tool? Use our REST API and webhooks to connect Kraya to any system. Create leads, update stages, assign sequences — all programmatically.
- HTTP POST to create or upsert leads with phone deduplication
- Assign pipeline, stage, and auto follow-up sequence in one call
- Outbound webhooks fire on every lead create and update
- Custom attributes supported — pass any data your business needs
POST /api/external/leads
{
"name": "Rahul Sharma",
"phone": "919876543210",
"email": "rahul@example.com",
"pipeline": "Sales",
"stage": "New Lead",
"sequence": "Welcome Series",
"attributes": {
"source": "landing-page",
"ad_campaign": "q1-realestate"
}
}
// Response: Lead created or updated (phone dedup)
FAQ
Frequently Asked Questions
No. Every integration has a setup wizard in the Kraya dashboard. For Meta Lead Ads, you connect your Meta account and add Page tokens. For JustDial and IndiaMART, you paste a webhook URL. Google Sheets needs a free add-on. The only integration that might need a developer is the External API — if you want to build a custom connection.
Kraya deduplicates by phone number across all sources. Phone numbers are normalized (formatting removed, country codes added) before matching. If someone fills a Meta form and also inquires on JustDial, they appear as one lead with all their data merged — not two separate entries.
Yes. Kraya has native two-way sync with Zoho CRM and GoHighLevel. For other CRMs, you can use the External API and Outbound Webhooks to build a custom bridge. Many teams use Kraya for WhatsApp-specific workflows while keeping their primary CRM for broader operations.
CSV/XLSX imports support up to 25,000 rows per upload. For webhook-based integrations (JustDial, IndiaMART, Meta), there's no hard limit — leads are queued and processed as they arrive. Google Sheets has a rate limit of 100 webhook requests per minute.
CAPI sends your real conversion data (qualified, booked, purchased) back to Meta. This tells Meta's algorithm what a real customer looks like — so it finds more people like them. Without CAPI, Meta optimizes for form fills. With CAPI, it optimizes for revenue. Businesses typically see 15-30% better return on ad spend.
Not natively. Kraya is built for sales teams, not e-commerce stores. However, you can use the External API to push order data into Kraya if needed. If you need a WhatsApp tool for e-commerce, tools like Interakt or Wati may be a better fit. Kraya excels at lead-driven sales workflows.
Almost certainly. Kraya has both an External API (for pushing leads in) and Outbound Webhooks (for getting lead events out). If your tool can make HTTP requests or receive them, you can build a connection. No middleware like Zapier required — though you can use Zapier too if you prefer.
For webhook-based integrations (Meta Lead Ads, JustDial, IndiaMART), leads appear within seconds. For Google Sheets, it depends on when you trigger the sync via the add-on. For Zoho, syncs run in near-real-time via webhooks. CSV imports process in background chunks of 2,500 rows.
Explore Other Kraya Features
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Capture Every Lead.
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