| 🎯 Sales Conversion (Kraya's Core) |
| DirectFollow (Personal WhatsApp) | ✓ Chrome Extension on WhatsApp Web | ✗ API-only messaging | Follow up from your own number — personal, no template approvals needed |
| Follow-up Sequences | ✓ Multi-step automated sequences | ✗ One-off flows only | Automated Day 1 → Day 3 → Day 7 follow-up chains |
| Smart Triggers | ✓ If/then conditional automation | ✗ Not available | React to lead behavior — opened but didn't reply? Auto-send a nudge |
| AI Lead Qualification | ✓ AI scores and qualifies leads | ✗ Rule-based flow builder | AI prioritizes hot leads vs. tire-kickers |
| CRM Inside WhatsApp Web | ✓ Chrome Extension overlay | ✗ Separate dashboard | Your reps see pipeline, notes, lead source — without leaving WhatsApp |
| Meta Conversions API (CAPI) | ✓ Native, UI-driven | ✗ Not available | Feed conversion data back to Meta for smarter ad spend |
| 📡 Marketing & Automation |
| Broadcasting | ✓ With campaign tagging | ✓ Basic broadcasts | Both broadcast — Kraya adds campaign-level analytics |
| No-Code Chatbot / Flow Builder | 🔜 Coming Soon | ✓ Visual flow builder | Gallabox's flow builder is good for basic automation |
| Razorpay Payment Collection | ✗ Not available | ✓ In-chat payments | Gallabox can collect payments inside WhatsApp |
| 💰 Pricing & Integrations |
| Growth Plan Pricing | ₹2,999/mo (full features) | ₹2,999/mo (Growth tier) | Same price at Growth — but very different feature sets |
| WhatsApp API Markup | 0% markup | ~20% markup | Gallabox adds markup to every conversation |
| Zoho CRM Sync | ✓ Two-way native | ✓ One-way sync | Kraya syncs both directions automatically |
| Google Sheets Sync | ✓ Native | ✓ Native | Both available |
| GoHighLevel Integration | ✓ Native | ✗ Not available | For teams using GHL for marketing |