⏱️
You're Not Responding Fast Enough
4-6 hrs
Average response time in real estate
Buyer fills Meta form at 8:47 PM, a competitor replies by 9 PM. Your sales rep sees it at 1 PM next day. By then they've visited 2 other projects.
🏢 Built for Real Estate Developers & Brokers
Your Buyers Enquire on 3 Projects.
They Book Whoever Responds First.
Property buyers decide fast. If your sales team takes 4 hours to reply, they've already visited a competitor. Kraya makes your project the one that responds in under 1 minute, follows up for 14 days, and closes on WhatsApp — automatically.
<1 min
Response Time
62%
Site Visit Conversion
14-Day
Auto Follow-Up Cycles
+75%
Bookings Increase
Sound Familiar?
Three Reasons Developers Lose Deals
You're spending on Meta and Google ads. But between slow responses, weak follow-ups, and scattered lead management — most buyers book with a competitor.
📭
You're Not Following Up Enough
1-2
Follow-ups before you give up
You send floor plans. Buyer says "will visit next month." You follow up once. No reply. You abandon. The developer that followed up 5+ times closes the deal.
🕳️
You're Losing Leads in Chaos
40%
Meta leads never contacted
Leads come from 99acres, MagicBricks, Meta, walk-ins, partner agents. They're scattered across spreadsheets, WhatsApp, CRM. No accountability. Leads fall through cracks.
Problem #1: Speed
Your Buyers Are Visiting Competitors First
A buyer searches for 3BHK flats on Meta at 8:47 PM. They click your ad and fill the form. They also fill forms for 2 other projects. The project that responds in 30 seconds gets the first site visit.
Your sales team can't be online 24/7. But your AI agent can.
What Happens Today (Without Kraya)
8:47 PMBuyer fills your Meta form: "Interested in 3BHK, Whitefield, ₹90L budget"
8:47 PMYour sales rep is offline. No instant reply.
8:55 PMCompetitor replies with project video, price list.
10 AMYour rep sees the lead. Replies. Buyer says "already visited."
What Happens With Kraya
8:47 PMBuyer fills form. AI responds in <30 seconds with project options.
8:48 PMAI qualifies: "Are you looking at 2/3 BHK?" "Budget?" "Preferred location?"
8:52 PMLead fully qualified. Tagged: 3BHK, Whitefield, ₹90L, Urgent.
10 AMYour rep opens WhatsApp. Sees fully qualified lead. Schedules site visit immediately.
- ✓AI trained on your projects — upload project specs, pricing, floor plans, amenities. AI knows exactly what you're selling.
- ✓Qualifies every enquiry automatically — collects project preference, budget, timeline, possession needs before your sales rep wakes up.
- ✓Works 24/7, 365 days — nights, weekends, holidays. Your projects are always "online."
- ✓Auto-pauses when your rep takes over — the moment your rep messages, AI steps back. Seamless handoff.
Problem #2: Follow-Ups
The Deal Closes on the 5th or 6th Touchpoint
You send floor plans. Buyer says "will visit next month." You follow up once. No reply for 7 days. You mark as "lost."
But that buyer was going to book — they just needed 5 more touchpoints. The developer that sent those messages got the ₹90L booking. You didn't.
Without Kraya
- Send floor plans, wait for reply
- Follow up once, maybe twice
- Buyer goes silent, you mark lost
- No system for post-site-visit nurture
- Hot leads buried with cold leads
With Kraya
- Multi-step sequences trigger automatically
- Personal WhatsApp messages from your rep
- Auto-pause when buyer responds
- Different sequences for different stages
- Every lead gets consistent 14-day nurture
Example: 14-Day Post-Site-Visit Nurture Sequence
Day 0
DirectFollow
"Hi Priya! Thanks for visiting Oak & Stone today. Loved meeting you. Let me know if you'd like the floor plan variants we discussed."
Sent from your rep's personal WhatsApp
Day 2
DirectFollow
"Quick update: The corner unit on the 8th floor (exactly what you liked) is still available. Wanted to flag it before we allocate it to someone else."
Day 4
DirectFollow
"Priya, the bank pre-approval process for your budget range takes 5-7 days. Want to start the paperwork? I can guide you."
Day 7
DirectFollow
"Construction update: Tower A slab is being cast this week. Want to visit the site? We can show you the actual construction progress."
Day 10
API Template
"Special pricing window closing in 48 hours for early-bird bookings. Your unit would be ₹2L less if you book before Friday. [Book Now]"
Broadcast with urgency trigger
Day 14
DirectFollow
"Priya — any questions left? I'm here to walk you through payment plans, possession timeline, or anything else. No pressure at all!"
Final touchpoint. If no reply → move to "Lost" stage.
The key: these messages come from your sales rep's own WhatsApp via DirectFollow (Chrome Extension) — not from a business API number. Buyers see a personal message, not a template. Response rates are 4-6x higher. Closing rates double.
- ✓DirectFollow sequences — messages from your rep's personal WhatsApp. Feels personal. Gets replies. Gets bookings.
- ✓Smart Triggers automate everything — buyer visits site? Nurture sequence starts. Buyer replies? Sequence pauses. 7 days no reply? Recovery sequence kicks in.
- ✓Multiple sequence types — post-enquiry, post-site-visit, negotiation, possession launch, referral request. Each customized for real estate.
- ✓Works while your team sleeps — sequences run 24/7. Your reps only engage when a buyer replies. No manual work.
Want to see this running for your projects?
We'll show you the exact sequences, triggers, and pipeline — customized for real estate developers.
Book a Free DemoProblem #3: Lead Management
Leads Come From Everywhere. They Disappear Into Spreadsheets.
You're running Meta ads. You have 99acres and MagicBricks listings. Leads come from Google, walk-ins, channel partners, broker referrals. Some get added to an Excel sheet. Some stay in WhatsApp. Most are forgotten.
No one knows how many qualified leads came in last month. No one knows the conversion rate. No one knows which rep is following up. Sound familiar?
Where Property Leads Get Lost
Meta AdsLead fills form → data in Meta dashboard → checked 2 days later → assignment unclear
99acresInquiry comes in → shared in WhatsApp group → responses overlap → duplicate follow-ups
Direct MessageBuyer messages WhatsApp → stays in rep's personal chat → no CRM record → not tracked
Walk-InVisitor comes to site → details saved in notebook → lost when rep switches job
Channel PartnerBroker sends leads → rep gets 5 at once → prioritizes only the hot ones
With Kraya, every lead from every channel lands in one pipeline. Meta CAPI auto-syncs. 99acres and MagicBricks integrations feed leads. WhatsApp messages trigger lead capture. Walk-ins are logged on a mobile form. Every lead gets a stage, an owner, and automatic follow-up.
- ✓Meta, Google Ads → Auto-sync — leads from ad forms sync in real-time via CAPI. No exports. No manual work. Zero lost leads.
- ✓99acres, MagicBricks, Google → Integrated — portal enquiries auto-pull into your CRM. One source of truth for all leads.
- ✓Every WhatsApp conversation tracked — business number or rep's personal phone. All conversations live in the CRM pipeline.
- ✓Visual pipeline with 6 stages — Lead Arrives → AI Qualifies → Site Visit Scheduled → Site Visit Done → Negotiation → Booked. Drag and drop assignments.
- ✓Rep assignment & accountability — every rep owns specific leads. Managers see response times, follow-up rates, conversion rates per rep.
- ✓Filter by project, budget, timeline — want to see all 3BHK buyers with ₹90L budget in Whitefield? One filter. Want to send them a price drop update? One click to broadcast.
The Full Picture
Your Project’s Sales Machine
Every step is connected. Buyers flow through your pipeline automatically — your team only steps in to schedule site visits and negotiate.
Step 1
Lead Arrives
99acres, Meta, Walk-ins
Step 2
AI Qualifies
<30s, 24/7
Step 3
Visit Scheduled
With full context
Step 4
Visit Complete
Sequences start
Step 5
Negotiation
14-day nurture
Step 6
Booked
Deal closed
Smart Triggers automate every transition. No manual work between steps.
Proof It Works
Real Numbers From a Real Developer
Oak & Stone Properties — Case Study
From 4-6 Hours to Instant Response
4–6 hrs → <1 min
Response time
35% → 62%
Site visit conversion
+₹3.6 Cr
Additional revenue recovered from lost leads
Before Kraya: buyers got cold responses, visited competitors. After: AI responds instantly, sequences nurture consistently, every buyer is tracked. Their team went from losing deals to closing them. Bookings up 75%.
What Could This Mean For Your Project?
Say you get 200 enquiries/month.
Right now, you convert ~10%. That's 20 bookings at ₹90L avg. = ₹18 Cr.
With faster response + consistent follow-up, developers see 30% more conversions.
That's 6 extra bookings.
At ₹90L–₹1.5Cr per unit = ₹12L–18L additional revenue/month.
Right now, you convert ~10%. That's 20 bookings at ₹90L avg. = ₹18 Cr.
With faster response + consistent follow-up, developers see 30% more conversions.
That's 6 extra bookings.
At ₹90L–₹1.5Cr per unit = ₹12L–18L additional revenue/month.
Kraya costs: ₹3,000/month
One extra booking pays for a full year — 22× ROI.
Getting Started
We Build It All For You
Live in 48 hours. Zero disruption to your workflow. Our team handles the entire setup.
AI Bot Trained on Your Projects
Upload specs, floor plans, pricing, amenities. AI qualifies buyers exactly how your best sales rep would.
14-Day Sequences Built & Loaded
Post-enquiry, post-site-visit, negotiation, possession launch. All customized for real estate.
Pipeline Configured to Your Process
Stages match your workflow: Lead Arrives → Qualified → Visit Scheduled → Visit Done → Negotiation → Booked.
Smart Triggers Connected
Stage changes trigger sequences. Buyer replies? Pause sequence. Week silent? Recovery sequence. Fully automated.
Lead Sources Integrated
Meta ads, 99acres, MagicBricks, Google ads, walk-in forms — all connected. Every lead auto-captured from day one.
Team Trained in 30 Minutes
Your reps learn the Chrome Extension overlay. Managers learn the Dashboard. No learning curve. Everyone productive immediately.
Common Questions
Frequently Asked Questions
Kraya works with both — API for broadcasts and AI bot, and your sales reps' personal WhatsApp via Chrome Extension for personal follow-ups. Most developers use both channels.
No. It's trained on your project details — floor plans, pricing, amenities, location advantages. It asks natural questions about BHK preference, budget, possession timeline. Buyers think they're chatting with your team.
Yes. Portal leads can be synced via Google Sheets integration. Meta and Google ad leads sync in real-time via CAPI. Every source funnels into one pipeline automatically.
48 hours. We configure the AI on your project details, write your follow-up sequences, set up the pipeline, connect triggers, and integrate your lead sources. Team training takes 30 minutes.
Channel partners can send leads via a simple WhatsApp message or form. Those leads enter the same pipeline with source tracking — you'll know exactly which channel partner is sending quality leads.
Absolutely. You can filter leads by project, BHK type, budget range, and more. Each project can have its own sequences and pipeline stages if needed.
Plans start at ₹3,000/month. One extra deal pays for 3-4 years of Kraya. We'll walk through pricing during the demo based on your team and project size.
Yes. The demo is a live walkthrough using your actual project — your floor plans, your pricing, your lead sources. Book a slot and see it in action.
Stop Losing Buyers to Faster Competitors
See how Kraya works for your project — your buyers, your units, your team. 15-minute demo. No commitment.
Book a Free Demo →