Every Lead. Every Channel.
One Pipeline.
Website visitors, Meta ads, JustDial calls, IndiaMART inquiries — Kraya captures leads from 7+ sources and drops them into one unified pipeline. No spreadsheets. No copy-paste. No leads lost.
0
Leads Lost
<2 min
Response Time
7+
Lead Sources
2×
Better ROAS
70%
of leads never get a follow-up
5 min
delay = 80% drop in conversions
₹0
value of a lead that falls through
The Problem
You're Paying for Leads.
But Losing Them Before First Contact.
Indian businesses run ads on Meta, get calls from JustDial, inquiries from IndiaMART — and every lead ends up in a different place. By the time your sales team finds them, they've gone cold.
Leads in 7 places. Pipeline in none.
Your Meta leads are in Facebook. JustDial leads are in email. IndiaMART leads are in their dashboard. Website leads are in a spreadsheet. Your sales team spends more time hunting leads than calling them.
- Leads fall through the cracks between platforms
- Duplicate entries across spreadsheets
- No single view of all leads
- Sales team cherry-picks, ignores the rest
What if every lead — from every source —
landed in one pipeline instantly?
That's exactly what Kraya does.
The Solution
5 Lead Capture Instruments.
One Unified Pipeline.
Every channel your leads come from — Kraya has a native integration for it. No Zapier. No middleware. No leads lost in transit.
💬
WhatsApp Chat Widget
A floating WhatsApp button on your website. Visitors tap, start a conversation — Kraya auto-creates the lead. No forms, no friction. Setup in under 2 minutes with a single line of code.
📢
Website Banner
A customizable top bar on your website driving visitors to WhatsApp. Higher visibility than a chat widget alone — catches visitors who would otherwise bounce without engaging.
📘
Meta Lead Ad Forms
Facebook and Instagram lead ad submissions flow directly into Kraya. Supports multiple Pages, custom column mapping, and auto-deduplication by phone number. Leads appear within seconds.
📊
Meta Conversions API (CAPI)
Send CRM stage changes (qualified → booked → sold) back to Meta as conversion events. Your ad algorithm learns what a real customer looks like — and optimizes for revenue, not just clicks.
🏪
Marketplace Integrations
JustDial, IndiaMART, and other marketplace inquiries auto-land in your pipeline via webhook. Zero manual copy-paste. Every call, every inquiry becomes a lead — automatically.
Spotlight Feature
Meta Conversions API:
Stop Wasting Ad Spend
Most CRMs just capture leads. Kraya sends conversion data back to Meta — so your ad algorithm learns which leads actually become paying customers. The result? Better leads, lower cost per acquisition, and 2× ROAS.
- ✓ Connect your Pixel ID in 2 clicks
- ✓ Map CRM stages to Meta conversion events
- ✓ Send user data (name, email, phone) for better matching
- ✓ Custom attributes for granular optimization
- ✓ Test events before going live
- ✓ No developer needed — fully UI-driven
How It Works
From Lead to Pipeline
in Under 60 Seconds
Connect Your Sources
Link Meta Ads, add the WhatsApp widget to your site, configure JustDial/IndiaMART webhooks. One-time setup, takes 5 minutes per source.
Leads Auto-Land in Pipeline
Every lead from every source lands in your Kraya CRM pipeline — deduplicated, tagged by source, assigned to the right rep. No manual entry.
Engage via WhatsApp Instantly
Open the Chrome Extension on WhatsApp Web. See the lead’s full context — source, stage, notes — right inside your chat. Respond in seconds, not hours.
Proven Results
Real Numbers from Real Businesses
2×
improvement in ROAS after enabling CAPI
100%
of leads captured — zero lost between platforms
“We were spending ₹80K/month on Meta Ads and manually copying leads from Facebook to Google Sheets. We’d miss half the leads and respond to the other half 6 hours late. With Kraya, every lead hits our pipeline instantly, and CAPI has cut our cost per qualified lead by 40%.”
— Real Estate Team, Mumbai
₹80K/month Meta Ad Spend → 40% lower CPL
Compare
Kraya vs. What You're Doing Now
| Feature | Kraya AI | Spreadsheets | Other CRMs |
|---|---|---|---|
| Meta Lead Ads → Pipeline | ✓ Instant, native | ✗ Manual export | ~ ~ Zapier needed |
| Meta CAPI (send conversions back) | ✓ Built-in, UI-driven | ✗ Not possible | ✗ Rare / dev needed |
| JustDial Integration | ✓ Native webhook | ✗ Manual entry | ✗ Not available |
| IndiaMART Integration | ✓ Native webhook | ✗ Manual entry | ✗ Not available |
| WhatsApp Widget + Banner | ✓ Built-in, no code | ✗ Not applicable | ~ ~ Third-party |
| Auto-deduplication by phone | ✓ Automatic | ✗ Manual | ~ ~ Depends on CRM |
| WhatsApp-first follow-up | ✓ Chrome Extension | ✗ Not possible | ✗ Email-first |
| Price for Indian SMBs | ✓ From ₹2,999/mo | ✓ Free | ✗ ₹15K+/mo |
Why Kraya
3 Reasons Teams Switch to Kraya
01
Built for Indian Lead Sources
JustDial, IndiaMART, Meta Lead Ads — these are the channels Indian businesses actually use. Kraya has native integrations for all of them. No other CRM does.
02
WhatsApp-First, Not Email-First
Your customers reply on WhatsApp, not email. Kraya’s Chrome Extension sits on WhatsApp Web — so you manage leads where conversations actually happen.
03
CAPI Closes the Loop
Most CRMs capture leads. Kraya is the only one that sends conversion data back to Meta so your ads get smarter over time. Better leads, lower cost, higher revenue.
FAQ
Questions? Answered.
No. Every integration — Meta Lead Ads, CAPI, JustDial, IndiaMART, WhatsApp Widget — is configured from the Kraya dashboard with a visual UI. Most take under 5 minutes. Zero code required.
They’re captured instantly in your pipeline regardless of time. You can set up auto-follow-up sequences so leads get an immediate WhatsApp response — even at 2 AM — while your team follows up the next morning.
When a lead moves to "Qualified" or "Sold" in your Kraya pipeline, that event is sent to Meta as a conversion. Meta’s algorithm then optimizes to find more people like your actual buyers — not just people who fill forms. This typically improves ROAS by 1.5–2× within 2–4 weeks.
No. Kraya auto-deduplicates by phone number across all sources. If the same person submits a Meta ad form and also contacts you via JustDial, you’ll see one lead with both touchpoints — not two duplicates.
Yes. Kraya syncs with Zoho CRM (two-way), Google Sheets, and GoHighLevel. You can use Kraya as your lead capture layer and push data to your existing CRM for reporting or workflows.
That’s fine — start with Meta Lead Ads + CAPI + WhatsApp Widget. You’ll still get instant lead capture, auto-deduplication, and the CAPI advantage. Add marketplace integrations later as needed.
Meta Lead Ad submissions appear in under 10 seconds. JustDial and IndiaMART webhook leads appear within 5 seconds. WhatsApp widget conversations create leads the moment a visitor sends their first message.
No per-lead limits. All Kraya plans support unlimited lead capture from all connected sources. You only pay based on your plan tier, not by lead volume.
More from Kraya
Capture Is Just the Beginning
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