Wati is a WhatsApp marketing platform — great for sending campaigns and building chatbots. Kraya is a sales conversion system — built to make sure every lead gets followed up, qualified, and converted. Different problems. Different tools.
Try Kraya Free →Last updated: April 2026 · Pricing and features verified from public sources
DirectFollow sequences via Chrome Extension, multi-step sequences, smart triggers, AI qualification. Built to increase conversion rate and response rate.
E-commerce brands needing chatbots, Shopify integration, and multi-channel support inbox
The Core Difference
Your reps message leads from their own WhatsApp — no templates, no approvals, no robotic API messages. Leads see a real person, not a bot. Response rates jump because it feels like a genuine conversation.
Wati: API-only — every message needs a pre-approved templateDay 1: intro. Day 3: check-in. Day 5: value offer. Day 7: last nudge. Kraya runs these automatically — so your team never forgets a lead. 70% of deals close after the 3rd follow-up. Most teams stop at 1.
Wati: One-off broadcasts only — no persistent follow-up chainsLead opened your message but didn't reply? Auto-send a different angle. Lead marked 'hot' by AI? Alert the rep instantly. Lead went cold for 5 days? Escalate to manager. Kraya reacts — it doesn't just send.
Wati: No conditional automation based on lead behaviorWati gives you a chatbot builder where you manually design decision trees. Kraya's AI reads conversations and scores leads automatically — so your reps know exactly who to call first, without building flows.
Wati: Rule-based chatbot — you build every path manuallyFeature-by-Feature
Green = advantage, red = gap, amber = tie or coming soon. We're transparent about where Wati is stronger.
| Feature | Kraya AI | Wati | Why It Matters |
|---|---|---|---|
| 🎯 Sales Conversion (Kraya's Core) | |||
| DirectFollow (Personal WhatsApp) | ✓ Chrome Extension on WhatsApp Web | ✗ API-only messaging | Kraya reps follow up from their own number — no template approvals, feels personal |
| Follow-up Sequences | ✓ Multi-step automated sequences | ✗ One-off broadcasts only | If lead doesn't reply → Day 2 nudge → Day 5 offer → Day 7 last chance |
| Smart Triggers | ✓ Conditional automation rules | ✗ Not available | If lead opens but doesn't reply, auto-trigger a different message |
| AI Lead Qualification | ✓ AI scores leads automatically | ✗ Rule-based chatbot only | AI identifies hot leads so reps focus time where it matters |
| CRM Inside WhatsApp Web | ✓ Full pipeline overlay via Chrome Extension | ✗ Separate web dashboard | Reps never leave WhatsApp — lead info, stage, notes all visible |
| Meta Conversions API (CAPI) | ✓ Native, UI-driven | ✗ Not available | Ads optimize for actual buyers, not just form fills |
| 📡 Marketing & Automation | |||
| Broadcasting | ✓ API broadcasts with tagging | ✓ Campaigns with rich media | Both handle broadcasts — Wati has more template options |
| No-Code Chatbot Builder | 🔜 Coming Soon | ✓ Advanced visual builder | Wati's chatbot builder is mature and well-regarded |
| Shopify / E-commerce | 🔜 Coming Soon | ✓ Deep integration (cart, catalog) | Wati is built for e-commerce workflows |
| Instagram / FB Messenger | 🔜 Coming Soon | ✓ Omnichannel inbox | Wati supports multiple messaging channels |
| 💰 Pricing & Integrations | |||
| Starting Price | ₹2,999/mo · 0% API markup | $59/mo (~₹5K) · ~20% API markup | Kraya cheaper + no hidden per-message fees |
| Auto-Deduplication | ✓ By phone number across all sources | ✗ Manual | No duplicate leads from multiple channels |
| Zoho / Google Sheets Sync | ✓ Two-way native sync | ✓ Via Zapier | Direct sync vs. middleware dependency |
| GoHighLevel Integration | ✓ Native | ✗ Not available | For agency-managed sales pipelines |
Honest Take
Wati helps you reach leads. Kraya helps you convert them. If you're getting enough leads but not enough sales, the bottleneck is follow-up — and that's exactly what Kraya solves with sequences, triggers, and AI qualification.
Wati's dashboard is a separate app your reps have to switch to. Kraya's Chrome Extension puts the full CRM inside WhatsApp Web — where your reps already live. Pipeline, notes, quick replies, all without leaving the chat.
Template-approved API messages feel robotic and need approval. Kraya lets reps follow up from their personal WhatsApp via the Chrome Extension — no API, no templates, just natural conversation that converts.
Wati's e-commerce integrations (abandoned cart, order updates, product catalog) are deep and mature. If your revenue comes from Shopify, Wati serves that workflow better today.
Wati's no-code chatbot builder is well-regarded. Kraya takes a different approach (AI qualification), but doesn't have drag-and-drop chatbot flows yet.
Real Use Cases
These are the workflows where Kraya's sales conversion approach makes the biggest difference.
Meta ads generate inquiry → Kraya captures lead → AI qualifies budget and timeline → Sequence sends Day 1 brochure, Day 3 site visit invite, Day 5 availability reminder → Smart trigger alerts rep when lead engages → Rep closes via WhatsApp conversation.
Lead registers for free webinar → Kraya auto-sends reminder sequence → Post-webinar: AI qualifies interest level → Hot leads get instant rep follow-up via Chrome Extension → Warm leads enter 7-day nurture sequence → Cold leads get re-engagement trigger after 2 weeks.
Import old leads from Google Sheets → Kraya deduplicates and segments → Broadcast seasonal offer → Smart trigger: if opened but didn't reply, send personal follow-up via Chrome Extension → Sequence nurtures interested leads → Rep closes membership.
Patient inquires via WhatsApp widget → Kraya creates lead → AI qualifies urgency → Rep books appointment via Chrome Extension → Sequence sends Day-before reminder + morning-of confirmation → Smart trigger: if no reply to confirmation, auto-call alert to front desk.
Customer requests travel quote → Rep sends quote via Chrome Extension with full context → Sequence: Day 2 "any questions?", Day 4 "limited availability" nudge, Day 7 "alternative package" → Smart trigger: if lead opens Day 4 message, alert rep to call immediately.
Import prospect list → Sequence sends intro message from rep's personal WhatsApp (via DirectFollow) → Day 3: case study → Day 7: "quick 10-min call?" → Smart trigger: if prospect replies at any point, pause sequence and alert rep → AI qualifies the conversation and moves to pipeline.
The Verdict
Your sales process involves human conversations — reps following up, qualifying, negotiating, closing on WhatsApp. Kraya's sequences, triggers, AI qualification, and Chrome Extension CRM are built to make every rep more effective and every lead more likely to convert.
→ Start Free TrialYour business is e-commerce-first (Shopify/WooCommerce), you need a visual chatbot builder for support automation, and your challenge is marketing reach rather than sales conversion. Wati is a strong broadcasting and support platform.
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